Asphalt Institute - We're Driven

AI	Monday, September 06, 2010

Recent News

08/06/10 - LaHood, FHWA move to reduce highway noise

08/04/10 - AMAP calls for scholarship applications

08/03/10 - Team Asphalt competes in Ohio soap box derby

08/02/10 - ISSA teams with AI to deliver web-based training

07/30/10 - APA paper aids pavement selection

07/29/10 - Roofing plant recycles nearly 100 percent of manufacturing waste

07/25/10 - S&Y Terminal joins Asphalt Institute

07/12/10 - Winning DOT projects show superior innovation, planning and budgeting

06/23/10 - Asphalt storage tank advances can boost efficiency

06/22/10 - Porous asphalt—the pavement that cleans

06/21/10 - MSCR: A better tool for characterizing high temperature performance properties

06/18/10 - Correcting permeability in dense-graded HMA mixes

06/17/10 - Summer 2010 Lab Corner - Using mastercurves to determine temperatures

06/08/10 - ARMA program celebrates roofing excellence

06/07/10 - Paper supports the many jobs in asphalt industry

06/06/10 - Japan hosts 11th ISAP conference

06/02/10 - MSCR document provides important guidance

News Archive

November 12th, 2009 - New FavoriteRoad.com web site is live

FavoriteRoad.com launched at SEAUPG Annual meeting

FavoriteRoad.com asks the question, "What is your favorite road?"

LEXINGTON, Ky. - Americans spend countless hours driving each year. As a nation, we love to be on the go and driving is essential to our daily lives. Whether we are experiencing new places or connecting with friends and family, our fondest memories often consist of the journey--the roads we travel.

Asphalt Magazine is pleased to launch its innovative new project, FavoriteRoad.com. A new Web site that showcases photos and stories of the driving public's favorite roads, FavoriteRoad.com hit the road this week to travel to the Southeastern Asphalt User/Producer Group (SEAUPG) conference in Hilton Head, S.C. to make its debut to the asphalt industry.

FavoriteRoad.com is a site for people who are passionate about their driving experience. The site draws attention to the roads that drivers like best and why. When posting a photo or story, the site prompts users to also indicate the pavement type of their favorite road.

At Booth 32, FavoriteRoad.com editors are demonstrating the site and giving away briefcases and other fun prizes. Stories, pictures and blogs from the week's conference will continue to be posted. Also, when you register on the site and submit a story before December 15, you may win a FavoriteRoad.com leather jacket.

"The excitement surrounding FavoriteRoad.com is electric," said Peter Grass, president of the Asphalt Institute. "With the nation's increased focus on infrastructure and maintaining our roadways, this Web site showcases the public's enthusiasm for driving and their realization that their favorite roads are very likely paved with asphalt."

FavoriteRoad.com is continually being populated with favorite road stories from individuals throughout the industry. Marketing efforts to the general driving public will begin in January 2010.