Michelle Lowe

Michelle Lowe joined the Asphalt Institute in 2024 and leads the Institute’s marketing strategy, communications, and membership programs—helping connect members, promoting industry leadership, and strengthening the Asphalt Institute’s brand.
With more than 25 years of experience in marketing, communications, and event management, she brings a strong background in strategic planning, member engagement, and event promotion. She works closely with members, staff, and committees to support engagement, education, and outreach efforts that advance the Institute’s mission.
A graduate of Morehead State University, Michelle is passionate about building connections, telling the industry’s story, and creating meaningful opportunities for members to collaborate and grow. Outside of work, she enjoys cheering on her two sons in various sports.