Colors
The colors of the Asphalt Institute are mainly black and yellow. These are used in the traditional logo and the contemporary logo.
![Brand Guide - Colors Black](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-colors-black.png)
PMS: Black
HEX: 000000
HSB: 50 100 0
RGB: 0 0 0
LAB: 0 0 0
CMYK: 75 68 67 90
![Brand Guide - Colors PMS108](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-colors-pms108.png)
PMS: 108
HEX: FEDB00
HSB: 50 100 99
RGB: 254 219 0
LAB: 88 1 87
CMYK: 2 10 100 0
![Brand Guide - Colors White](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-colors-white.png)
PMS: White
HEX: FFFFFF
HSB: 0 0 100
RGB: 255 255 255
LAB: 100 0 0
CMYK: 0 0 0 0
Logo Usage
The Asphalt Institute mark is registered and must be used at all times.
The logo should always be given some clear space around it as breathing room, so do not place anything else too close to the logo. Please allow .25 inch around the logo at all times.
- Do not use any logo without the ® mark.
- Do not tilt, rotate, stretch or distort the logo in any way.
- Do not add shadows, gradients or change the colors.
- Do not add other words or images to the logo.
Traditional Logos
2 color option; yellow only; black only; logo can be reversed to white if needed.
Traditional logos with AI
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-standard.png)
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-pms108.png)
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-black.png)
Asphalt Institute Traditional Logo Typography
Helvetica Neue 97 Black Condensed Oblique
![Brand Guide - Helvetica Neue 97](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-HelveticaNeue97.png)
Traditional logos without AI
The triangle can be used by itself if the regular logo has been used on the same document in another place; logo can be reversed to white if needed.
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-NoText-standard.png)
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-NoText-pms108.png)
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-TradiditonalLogo-NoText-black.png)
Contemporary Logos
2 color option; black only; logo can be reversed to white if needed.
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-ContemporaryLogo-standard-1024x427.png)
![Brand Guide - Asphalt Institute](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-ContemporaryLogo-black-1024x427.png)
Asphalt Institute Contemporary Logo Typography
Helvetica Neue 93 Black Extended
![Brand Guide - Helvetica Neue 93](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-HelveticaNeue93.png)
Optima Roman
![Brand Guide - Optima Roman](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-OptimaRoman.png)
Special Logos
Centennial Logo
For historical purposes only. This logo is not to be used after 2019.
To celebrate the 100 years anniversary, the centennial logo was used to represent the Asphalt Institute in 2019.
![Brand Guide - Centennial](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-CentennialLogo-standard-1024x481.png)
Asphalt Institute Centennial Logo Typography
Allura
![Brand Guide - Allura](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-Allura.png)
Helvetica Neue 45 Light
![Brand Guide - Helvetica Neue 45](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-HelveticaNeue45.png)
Helvetica Neue 35 Thin
![Brand Guide - Helvetica Neue 35](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-HelveticaNeue35.png)
EPIC Logo
The colors can be reversed as needed utilizing the yellow for the triangle and the AI Leadership portion. The EPIC portion can be white if reversed on a black background.
![Brand Guide - EPIC Logo](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-EPICLogo-standard.png)
The EPIC leadership Development Program uses this logo for all materials and correspondence.
Asphalt Academy
This logo is the umbrella for all Asphalt Institute training courses conducted by AI engineers and technicians including in-person and online seminars and learn-as-you-go webinars.
![Brand Guide - Asphalt Academy](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-AsphaltAcademyLogo-standard.png)
Specific Course Logos
National Binder Technician Certification – NBTC
![Brand Guide - NBTC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-NBTCLogo-standard-1024x241.png)
![Brand Guide - NBTC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-NBTCLogo-stacked.png)
National Emulsion Technician Certification – NETC
![Brand Guide - NETC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-NETCLogo-standard-1024x292.png)
![Brand Guide - NETC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-NETCLogo-stacked.png)
Mix Design Technology Certification – MDTC
![Brand Guide - MDTC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-MDTCLogo-standard-1024x233.png)
![Brand Guide - MDTC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-MDTCLogo-stacked-1024x559.png)
Paving Inspector Certification – PIC
![Brand Guide - PIC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-PICLogo-standard-1024x336.png)
![Brand Guide - PIC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-PICLogo-stacked-1024x704.png)
Airport Pavement Technical Workshop – APTW
![Brand Guide - APTW](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-APTWLogo-standard-1024x512.png)
Airfield Paving Clinic – APC
![Brand Guide - APC](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-APCLogo-standard.png)
Constructing Quality Asphalt Pavements – CQAP
![Brand Guide - CQAP](https://www.asphaltinstitute.org/wp-content/uploads/BfrandGuide-CQAPLogo-standard.png)
R18 Lab QMS software
![Brand Guide - R18 Lab QMS](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-R18LabQMSLogo-standard-1024x415.png)
Asphalt Magazine
http://www.asphaltmagazine.com
![Brand Guide - Asphalt Magazine](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-AsphaltMagazineLogo-standard-1024x167.png)
Asphalt Institute Foundation
https://www.asphaltfoundation.org
![Brand Guide - Asphalt Institute Foundation](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-AsphaltInstituteFoundationLogo-standard-1024x468.png)
![Brand Guide - Asphalt Institute Foundation](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-AsphaltInstituteFoundationMark-standard.png)
Asphalt Institute Foundation Logo Typography
Helvetica Neue 45
![Brand Guide - Helvetica Neue 45](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-HelveticaNeue45.png)
Palatino Linotype Italic
![Brand Guide - Palatino Linotype Italic](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-PalatinoLinotypeItalic.png)
Asphalt Institute Foundation Strategic Asphalt Research – AIF STAR
![Brand Guide - Asphalt Institute Foundation STAR](https://www.asphaltinstitute.org/wp-content/uploads/BrandGuide-AsphaltInstituteFoundationSTAR-standard.png)
Notice
If you see a logo being used without our permission or in an incorrect manner, please notify Tracie Schlich at tschlich@asphaltinstitute.org or call 859-288-4963.
Consent must be given for anyone to use the Asphalt Institute logos on any materials outside of the association. Thank you.